One thing is for sure, search engine optimization (SEO) is an essential part of any successful digital marketing strategy of today. SEO agencies can help businesses increase their visibility online, boost their website traffic, and ultimately generate more leads and sales. However, SEO agencies often have to build up the technical expertise needed to effectively optimize a website for search engine algorithms.
Further, clients of SEO agencies themselves, especially pre-seed, seed & series A startups often lack tech talent resources to further build and improve a good product & grow.
This is where Tech Talent as a Service provider come into play. Due to constant change in regards to the digital transformation & the ever lingering skill shortage in tech & throughout all industries, providers of tech talent are essential in today’s & future markets. They are out there, doing business already.
So why not combine the best of both worlds and offer future customers a well-rounded package?
By working together, SEO agencies and Tech Talent as a Service companies can leverage growth-enhancing synergies to provide a much more comprehensive offering to their clients.
Let’s dive into the basics first and then head further into how to build a streamlined offering in detail.
Why is your work as a SEO specialist so important?
With Search Engine Optimization (SEO) you implement and monitor the process of optimizing a website or web page to increase its visibility in search engine results pages (SERPs). SEO involves a variety of tactics, including keyword research, content optimization, link building & more. It is an ever-evolving industry and requires an in-depth understanding of search engine algorithms and the latest best practices.
What is a Tech Talent as a Service company?
It is a service provider that gives access to specialized remote software development talent on an on-demand basis. It provides a flexible solution for adding software development professionals to a tech or software development project. Often offering cost savings in an all-in package, in the best case scenario, a Tech Talent as a Service company also lets you hire an embedded team of developers to sit/work together in one place, allowing for faster productive deployment while providing savings on staffing and equipment costs.
codecombinator is an example for Tech Talent as a Service; we are able to provide you or your clients with a tailored, english speaking Tech Talent fit in three simple steps while combining everything in the previous section:
We help gathering the core needs for your position
Choose candidates from a list of selected pre-qualified applicants
Have a 30-60 minute interview with your pool of candidates to make a decision
Both types of companies are service providers in pure form.
SEO agencies typically focus on helping businesses improve their search engine rankings and drive more traffic to their websites through a variety of tactics, such as keyword optimization, content creation, and link building. On the other hand, a company that provides developers on demand, also known as a “developer as a service” company or a Tech Talent as a Service provider, allows businesses to hire developers on a project-by-project basis or on a monthly subscription model.
In some cases, a SEO agency may have in-house developers or work with a developer as a service company to implement technical SEO changes or build custom websites and applications for their clients. On the other hand, a developer as a service company may also offer SEO services or work with an SEO agency to ensure that the websites and applications they build are optimized for search engines.
In general, SEO and developer resources can complement each other, as a well-designed and optimized website can help improve search engine rankings and drive more traffic, while a strong SEO strategy can help a website attract more qualified leads and convert more visitors into customers.
SEO agencies therefore have a natural intersection with a wide variety of customers. Customers who may be developing technical projects themselves and in addition to an important SEO service are perhaps also looking for a Java developer, a Cybersecurity Analyst or any other Tech Talent.
So why not use the existing connection to the customer?
This can happen in many different forms.
Among other things, in the form of referrals:
If you, as an SEO agency, discover in a client meeting that your client has a need for Tech Talent, you can leverage this for yourself.
You simply recommend your Tech Talent as a Service provider to the customer, thus helping all parties involved immediately:
The customer gets a search engine optimization for his offering and developers for further scaling. You get Tech Talent for your own scaling, get a fee for referring the parties and the Tech Talent as a Service provider gets new business partners.
Ever thought about developing a new USP?
From the perspective of being able to counter the competition of the SEO industry, a partnership with a Tech Talent as a Service provider also makes sense. With this possibility, you increase the value creation for your client so demonstrably by a multiple while offering a much broader service range.
The answer seems obvious.
Who needs SEO services? Startups! Who needs Tech Talent? Startups!
Key Benefits of working with a Tech Talent as a Service company
By working together, both can offer a better deal to their clients. Here are some of the benefits of a cooperation:
It’s all about customer’s convenience. By working with a company that provides on-demand developers, SEO agencies are able to offer a much broader service on a risk free scale.
- Increases the value creation you can offer your clients
- Helps you with your own Tech Talent staffing
- Gives you the opportunity to take on and finish a lot more than just a few projects at a time
A company which provides Developers on Demand typically has access to a team of experienced developers with skills in each needed programming language your clients might need. If you don’t have an in-house team of developers, you lose your potential client at that point if you can’t act fast enough
Tech Talent as a Service companies typically already have comprehensive quality assurance processes in place to ensure that the work they produce meets the highest standards. This can give SEO agencies the assurance that the development work, or the programmers who perform it, have gone through a testing phase and have proven their capabilities
SEO agencies can save time by focusing on their core competencies and delegating development work to a professional partner with the right capabilities. That gives room for serving more clients and growing the core business
Working with a Tech Talent as a Service company from the start can be more cost-effective than hiring your own developers or subcontracting. This is because tech talent providers often offer flexible pricing models and can provide developers on a project basis. Most importantly, there is an opportunity to directly agree on an Individual price because of the collaboration. This helps SEO agencies to offer competitive prices to their own clients
By working together, SEO agencies can scale their services more easily. Instead of hiring additional developers or outsourcing the work to outside subcontractors, they can simply draw on the resources of the network of the partner company that provides developers on demand as needed. This allows them to tackle larger projects and serve more clients without having to invest in additional financial and time resources
In summary, working with a Tech Talent as a Service company can help your SEO agency serve clients better & faster by offering a broader range of services, differentiating your agency from the competition, ensuring quality work, being cost effective, and making your offering more easily scalable. This ultimately leads to greater value for your clients and promotes further growth of your agency.
If you are part of an agency looking for a professional partner with access to dedicated tech talent resources, feel free to contact us. We offer you our worldwide network of Developer Hubs, ranging from Europe, South East Asia, North America to the Middle East and thus your clients a large number of certified tech professionals with the required skills and flexible contract terms (from half-time onwards).
Written with know how
by Team codecombinator